Every summer in Los Angeles the largest five adult toy manufacturers host a show for the adult industry where they and other adult product manufacturers get to show off their new products. It offers a chance to see products on the market and those that are soon to be on the market.
The show is hosted by Topco Sales, Doc Johnson, CalExotics, Nasstoys and Pipedream Products. In Forbes magazine they interview several of the executives of these companies about what has grown into a $15 billion business.
With nearly 100 exhibitors, there is no way to cover everything here. This is just a brief overview of some of the things seen at the show. In the coming year, we’ll devote much more detailed articles and reviews to them.
Doc Johnson is celebrating their 40th year in the adult business. You might have seen them featured on the HBO series Ray Donovan last month where Bunchy and Teresa stare at a wall of Doc Johnson products looking for a sex toy. At this year’s ANME they introduced over 200 new products. They have a new line called American POP! Manufactured from locally made high quality materials and inspired by pop art aesthetics and attitudes. The D is a line of phallic shapes in their dual-density ULTRASKYN. The big news, though, is their collaboration with BDSM giant Kink.com in creating toys for BDSM afficionados. There will be 85 products in this new line. Of particular interest to me was the Fucking Machine Power Banger, an adjustable machine with suction cups to hold it in place, and it is compatible with their Vac-U-Lock system. There are also waterproof sheets, very useful when your partner is a squirter or if you host sex parties (which we do). Useful tip- put regular sheets on first, then the waterproof sheets over them. Then you just have to pull off the waterproof sheets and you are ready for bed as a place to sleep.
CalExotics is doing something interesting to promote their branding that they are the most trusted name in pleasure products. They announced one of the best warranties on their products in the industry. Their 30 day warranty has been expanded to 90 days, and their Mini Marvels Silhouette, Embrace, Inspire, Luxe, and Vivid Raw collections now come with a one year warranty. The Mini Marvels are a series of small silicone based vibrators offering some unique shapes. The Remotes line offers a choice of four remote controlled vibrators with egg, curved, bullet, and ridged shapes. They are also expanding their popular Colt line targeted to gay men.
With the addition of Autumn O’Bryan as their new COO, Topco joins CalExotics and many other toy companies under the leadership of a female executive. Some of their new products include Climax Spinners, rabbit style silicone vibrators with rotating shafts and six speeds of vibration, and male masturbators that incorporate their popular Cyberskin, including the hard case Release and the Vulcan line. Two new vibrators have been added to their Climax line: Clio, a fork-tipped vibe, and Diana, which is U shaped.
Nasstoys has a new SEX Collection with the debut of SEX Orgasm Bunny and the SEX Double Teaser. New additions to the Natural Collection include vibrators that have a heating feature with control over the temperature up to 113 degrees. The have 12 functions, are bendable, and USB chargeable. They are also expanding their lines for men, including a number of new cock rings.
Pipedream certainly had the largest dildo on display, at 12 feet in height. This was to promote their King Cock line of realistic dildos and vibrators. They also have dildos in the not so realistic hot pink targeted to college age women. Also getting a lot of attention was their Fetish Fantasy Series International Rockin’ Chair. A woman rides it like a saddle with the vibration positioned just at the right place through a silicone vibration pad at the front of the saddle. It would even be possible to orgasm with this thing while still dressed. It is reminiscent of the Sybian, but without penetration.
U.K. Manufacturer Lovehoney introduced their Mötley Crüe themed line of mini and mid sized vibrators. They also expanded their Motorhead themed line. They also have a Fifty Shades Darker line themed after the upcoming sequel to Fifty Shades of Grey.
The eSensual Group introduced an audio experience created by clinical sexologist Susana Mayer, PhD, who said of her product, “I created a comfortable environment to enjoy my personalized audio experience. What followed totally astonished me. While listening to the story and eventually being directed to orgasm — well, let’s just say it worked.” Can such a thing actually work? Well, with hypnotherapist Ken X we put on a live demonstration where several women experienced orgasm simultaneously just through the power of suggestion, and you can see how audio works to enhance orgasmic capability in a free demonstration by going to the Psychology Department of the free Erotic University virtual campus.
Sir Richards Condom Company introduced their new Element MS. According to the company, it “features a ribbed base, where powerful vibration is delivered to the frenulum through the raised pleasure node. The ultra-thin, flex fit wings are unlike any masturbation sleeve on the market. Their thin, supple design allows for custom fit for each person’s personal girth, and allows the user to adjust the applied pressure of their grip, while the internal structure transmits pressure through the wings, creating powerful, all encompassing pleasure. The palm-sized design is short in length, designed for a full range of movement and strokes.”
Aneros has been a leader in designing products to stimulate the male prostate. They have the only medically patented prostate massager on the market, and this year they will be refreshing their product line. One of their newer products is the Helix Syn, which is a refinement over their classic Helix. It is made from velvet touch silicone and is anatomically designed with hands free use.
Kama Sutra, which has been in the sensual products business for a long time, is now entering the world of sex toys. They have a new line of medical grade silicone vibrators with quiet motors under the name Rhythm.
JimmyJane introduced a new back massager. Okay, you could use it for that, but the Ascend 4 is probably going to be used more as a double ended vibrator. Form 6 has two motors, is rechargeable, and made of medical grade silicone. It has wireless charging and is waterprrof. The new version adds the element of heat.
Kheper Games adds a number of new ones, including “Glow-in-the-Dark Sex!,” where all of the game elements glow in the dark; “Whip, Bind and Scratch Tickets”; “Who’s the Biggest Freak?”; “Sperm Confetti”; “The Spirits Want You to Drink Them”; “Creative Kisses”; “Boobs and Boners”; “The 12 Sex Games of Christmas” and “The 12 Adult Party Games of Christmas.”
And that is just a few of the hundreds of new items we can look forward to.